A Bitizen's objective is hidden behind colored question marks. Consider the questmark color to place that Bitizen on a business floor that he or she prefer to work at. Every Bitizen has different stats for all four business categories (casino, entertainment, retail and food). The higher the stats of a Bitizen on average, the more it will cost in coins to hire him. Hire Bitizens for their dream job. When a Bitizen is working in their dream job, the restocking rate will be doubled. Hire Bitizens to fill jobs they are skilled in so that restocking fees will be reduced. Each Bitizen has a skill level of 1 to 9 at each job type. That skill level is equal to the discount you will receive on restocking. Fire Bitizens from their jobs to replace them with better qualified Bitizens that appear in the lobby looking for jobs. Note: Employees cannot be shuffled around while a store is restocking.