There are a number of special items and features that be unlocked by completing Pokemon Contests to certain degrees, as below.
Unlockable | How to unlock
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Contest Star Ribbon & Battle Animation | Beating all five Master Rank Contests with the same Pokemon gives them this ribbon and a special animation when entering battles.
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Cosplay Pikachu (gift Pokemon) | Participate in a single Contest.
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Glass Ornament Decoration | Win all Master Rank Contests three times each, then speak with the Lilycove museum curator.
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Lucarionite & Star Light Decoration | Win all five Master Rank Contests, and then beat Lisia in one.
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